ETNOCENTRYZM KONSUMENCKI PDF

Springer Professional. Back to the search result list. Table of Contents. Hint Swipe to navigate through the chapters of this book Close hint. Abstract The paper seeks to produce new research in the area of consumer ethnocentrism by investigating the construct in Polish service sector as this sector is characterized by a rapidly increasing internationalization trend. Consumer ethnocentrism has its roots in sociology and is about appropriateness, indeed morality, of purchasing foreign-made goods and services.

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Springer Professional. Back to the search result list. Table of Contents. Hint Swipe to navigate through the chapters of this book Close hint. Abstract The paper seeks to produce new research in the area of consumer ethnocentrism by investigating the construct in Polish service sector as this sector is characterized by a rapidly increasing internationalization trend. Consumer ethnocentrism has its roots in sociology and is about appropriateness, indeed morality, of purchasing foreign-made goods and services.

Ethnocentric consumers are reluctant to make use of services provided by foreign companies, because of a sense of loyalty towards their home country and fear of harmful effects imports may have on their domestic economy situation. The study is intended to investigate the level of consumer ethnocentrism and relationship between consumer socio-demographic characteristics and ethnocentric tendencies in three Polish service markets insurance, medical and airline.

The key findings of the research revealed that consumer ethnocentric tendencies exist in analyzed service markets with varied level. With regard to socio-demographic factors, the results of the study confirmed in all three services markets the significant differences of education, place of living and assessment of the financial situation to consumer ethnocentric tendencies, contrary to gender an household size.

In case of other socio-demographic factors different findings are reported in the three analyzed markets. Please log in to get access to this content Log in Register for free. To get access to this content you need the following product:. Springer Professional "Wirtschaft" Online-Abonnement. Consumer ethnocentrism: A literature review.

International Journal of Business and Management Invention, 2 5 , 50— Alsughayir, A. Gauging foreign product promotion. Journal of Advertising Research, 12, 29— Anderson, W. Journal of Advertising Research, 12 , 29— The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies.

Journal of International Business Studies, 32 1 , — CrossRef Balabanis, G. European Journal of Marketing, 12, — CrossRef Bannister, J. European Journal of Marketing, 12 , — Vikalpa, 29 3 , 43— Bawa, A. Consumer ethnocentrism and evaluation of international airlines.

Biberman Eds. Bruning, E. The effects of dogmatism and social class variables on consumer ethnocentrism in Malta. CrossRef Caruana, A. Consumer ethnocentrism in international services marketing. International Business Review, 7, — CrossRef De Ruyter, K. International Business Review, 7 , — A cross-cultural comparison of consumer ethnocentrism in United States and Russia.

Journal of International Consumer Marketing, 7 4 , 73— CrossRef Durvasula, S. ZNUSz, , — ZNUSz , , — Brand name and country of origin effects in the emerging market economics of Russia, Poland and Hungary. International Marketing Review, 10 5 , 14— CrossRef Ettenson, R. Falkowski, A. Consumer perceptions of imports: An update and extension. Akron Business and Economic Review, 16 1 , 31—6. Festervand, T. Consumer ethnocentrism in a developing economy: A preliminary investigation.

The International Executive, 36 1 , 95— CrossRef Festervand, T. Ethnocentrism of Polish and Russian consumers: Are feelings and intentions related. International Marketing Review, 12 5 , 35— CrossRef Good, L. The role of consumer patriotism in the choice of domestic versus foreign products. Journal of Advertising Research, 28 3 , 25— Han, C.

A five-country study of national identity: Implications for international marketing research and practice. International Marketing Review, 16 1 , 65— CrossRef Keillor, B. An application of the consumer ethnocentrism model to French consumers. International Business Review, 14, — CrossRef Javalgi, R. International Business Review, 14 , — Uwarunkowania kulturowe [International marketing research.

Cultural considerations]. Warsaw: PWE. Karcz, K. Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism. CrossRef Kaynak, E.

Consumer animosity and consumer ethnocentrism: An analysis of unique antecedents. Journal of International Consumer Marketing, 11 4 , 5— CrossRef Klein, J. Market segmentation by using consumer lifestyle dimensions and ethnocentrism. An empirical study. European Journal of Marketing, 33, — CrossRef Kucukemiroglu, O. European Journal of Marketing, 33 , — International Business Review, 10 5 , — CrossRef Lindquist, J. CrossRef Luque-Martinez, T.

Conducting international consumer ethnocentrism surveys. Journal of International Business Research, 6 2 , 33— Luthy, M. Ethnocentric consumers: Do they buy American? Journal of International Consumer Marketing, 4 1—2 , 39— McLain, S. Journal of Marketing Research, 28 3 , — CrossRef Netemeyer, R. Personality and Individual Differences, 11 2 , — CrossRef Ray, J. Journal of Business Research, 62 4 , — CrossRef Riefler, P. Acta Scientiarum Polonarum, Technologia Alimentaria, 2 1 , — Sajdakowska, M.

Acta Scientiarum Polonarum, Technologia Alimentaria , 2 1 , — Bias phenomena attendant to the marketing of foreign goods in the US.

GHID DE CONVERSATIE ROMAN GERMAN PDF

Consumer Ethnocentrism in Polish Service Sector: A Study of Socio-demographic Determinants

Consumers give more attention today to look not only on the ingredients, they watch carefully in which country products are made. In the article it has been shown why some of the customers would like to buy only products, which have been made in their own country and which factors are responsible for great demand. It is explained the influence of globalism on the ethnocentrism, what kind of impact it is connected with the global culture for the regional products and how it changed in Poland through the years. It has been shown, which factors are responsible for the level of the ethnocentrism and which kind of advantages and disadvantages has ethnocentric behavior on the regional and national market and economy. Shibboleth authentication is only available to registered institutions. Cookies help us deliver our services. By using our services, you agree to our use of cookies.

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