CARLOS SCOLARI HIPERMEDIACIONES PDF

Carlos Alberto Scolari born Rosario, Argentina is a researcher and expert in communication and digital media, interfaces and communication ecology. Building on the tradition of the theories of mass media, since , he has been dedicated to studying new forms of communication arising from the spread of the World Wide Web. His most outstanding scientific contributions have been in the fields of semiotics of interfaces and interaction processes, where he integrated the semiotic models of Umberto Eco and Algirdas Greimas with the cognitive theories of Donald Norman , Marvin Minsky and Francisco Varela and theories of interactive digital media, where his main references are Jesus Martin-Barbero , Alejandro Piscitelli , Marshall McLuhan , Robert K. Logan or Lev Manovich.

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